Food Journal

I realized, after quite a few attempts that as a PR pro, starting a blog is easy but sustaining it is a different story. It can be very tedious. Eventually, you tend to second guess your self. Will this post be interesting? What will I write today that haven't been written before? etc etc. Having written hundreds of releases myself, i know the drill: Have an intended audience in mind, offer a message they cannot refuse at any cost and write. That was the framework I lived by, basically. 

This blogging thing however,  it leaves so much room for creativity, and well, it gives too much of a space to the writer, who, if paranoid, might find the blank space quite intimidating.   Writing in a blog, or owning a blog for one, and i mean, seriously owning it, can be like opening your self up for mudslinging. And that will hurt. 

Without the framework I mentioned earlier, however, I ask my self, how do I tailor fit my message into something that my now unknown audience will take? Ultimately, who do I write for? 

And now, after probably four unsuccessful blogs, I finally know the answer. I will write for my self. 

Let me warn you though, This is not a food review blog, no. That is just too grand for me.

This blog is just a random rundowns of the food and the photos of the food I eat with friends, colleagues, family and the people I love. 

For me, it is not just about the love of food but the experience eating entails. I believe that food is meant to be shared. Eating is a communal experience, much like drinking coffee, which has inched its way to becoming a second social lubricant (first will always be alcohol, me thinks). 

Nothing thrills me most (other than getting a new bag) than trying out a restaurant in my "bucket list". Sometimes, what I eat and where I eat are memory markers themselves. 

And whilst I spend my office lunches usually at the company of my laptop in my office, I make sure that to those that matter, I share my food. 

Sausage platter at Poco Deli for lunch for this year's Mother's Day celebrations